Assistant Director, Extension and Engagement Communications and Marketing in Corvallis, OR for Oregon State University (2024)

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The Assistant Director collaborates with the Director, division leaders and unit colleagues to develop, implement and evaluate integrated short- and long-range communications and marketing plans and campaigns that advance division and university priorities. Primary responsibilities include leading marketing and digital strategies, oversight of digital platforms managed by the unit, and managing content workflows. This role also includes hands-on creative and production duties, as needed and based on the incumbent's strengths and expertise.

The Assistant Director supervises professional and student employees, freelancers and contracted services that provide web development and UX, social media strategy and management, multimedia content and digital marketing communications. They also work with the unit Director and managers to integrate, coordinate and prioritize the unit's educational publishing, news and media relations, marketing and content strategy efforts and serve as a resource for division colleagues who are managing unit and program-level marketing efforts.

The Assistant Director will advise the Director and division leadership on marketing strategies and outcomes and will collaborate closely with colleagues in University Relations and Marketing and other units to advance the university's communication goals and marketing strategies. The Assistant Director will act on behalf of the Director as assigned, including tactical support for the division's executive, legislative, issue and crisis communications.

The division has built the capacity and expectation for employees to use digital communications and technologies in the modern-day workplace. This reflects our demonstrable commitment to using digital communications tools and changing technologies as a primary way to raise Oregonian's awareness of and engagement with our organization, programs and resources. These activities will be included in the annual plan of work, impact statements and summary of accomplishments/achievements.

The Assistant Director is responsible for ensuring the division's communications and marketing strategies, messages and content serve broad and diverse populations in an accessible, inclusive, equitable, and socially just manner. This includes complying with Civil Rights and Language/Visual Access regulations.

About the division's communications and marketing unit:
This unit operates as an integrated communications and marketing team in support of the Division of Extension and Engagement and the statewide OSU Extension Service. The team collaborates with division leadership and colleagues to create educational, engaging and brand-aligned communications that increase awareness, access and support among external audiences. This includes educational publishing; news and media relations; marketing and branding; design and multimedia; web and content strategy; and executive, public affairs and internal communication efforts. The team also provides support, consultation and training for division employees in these areas. In addition, the team provides collaborative leadership for innovative and effective use of educational and communication technologies.

Infrequent non-standard hours and travel are required to support issue and crisis communications and perform assigned duties at division events and OSU Extension locations statewide and for professional development and service obligations.

Internal Number: 158920

Internal Job Number: P08427UF

Description:

About the division:
The Division of Extension and Engagement (division) is core to Oregon State University's mission. The division helps create real solutions and positive impact across Oregon and beyond. The division is aligned under the leadership of the Vice Provost for Extension and Engagement. To learn more about our division and its core units and initiatives, please visit our website: https://engagement.oregonstate.edu/

Oregon State University strives to ensure that all educational programs, services, activities, and materials we offer to the public are identified, developed, delivered, and evaluated in an accessible, inclusive, equitable, and socially just manner. OSU division educational programs, services, activities, and materials are available to all people. OSU division prohibits discrimination in all its programs, services, activities, and materials. All employees are responsible for and expected to comply with Civil Rights obligations and actively work to expand access to all eligible populations.

Minimum Qualifications (Staff) / Guidelines (Faculty):

Typically requires Bachelor's degree in Business, Marketing, Journalism or related field. 3 years' experience as professional journalist or managing communications and marketing functions.

Requirements :

• Bachelor's degree in marketing, communications or field relevant to position duties.
• At least 5 years of professional experience managing marketing functions, including strong evidence of ability to develop, implement and evaluate integrated, creative communications and marketing strategies and campaigns in support of organizational goals.
• Strong verbal and written communication skills, with ability to communicate successfully with a broad and diverse audience.
• Strong analytical skills to assess platform analytics, audience data and marketing performance metrics and make data-informed decisions and recommendations.
• Advanced skills and experience in managing digital platforms and content within, including websites, social media (organic and paid), CRM and digital marketing tools.
• Experience leading teams and managing personnel, budgets, projects and workflows.
• Demonstrated ability to adapt to changes and advances in marketing and communication trends, tools and technologies.
• Demonstrated ability to work independently with minimal supervision, as part of a leadership team and effectively with colleagues across units and levels of an organization.
• Demonstrable commitment to collaborative and respectful learning and working environments that are safe, inclusive, and welcoming.

This position is designated as a critical or security-sensitive position; therefore, the incumbent must successfully complete a criminal history check and be determined to be position qualified as per University Standard: 05-010 et seq. Incumbents are required to self-report convictions and those in youth programs may have additional criminal history checks every 24 months.

Type:

The primary work location for this position is the OSU Extension Communications office on OSU's Corvallis campus. However, flexible work may be established via an OSU Flexible Work Arrangement Agreement, with pre-determined periodic reviews of on-going work for continuation of the agreement. This position is expected to work regularly onsite in Corvallis at least two days per week with in-person attendance at other meetings and events as needed.

Additional Salary Information: $85,777-$112,000